Brighter Than Expectations

KöR Whitening gives patients results they’re excited about, and we all know happy patients equal a thriving practice. At Corner 32 Dental in Sydney, Australia, Lora Banicevic, Bdent, had tried just about every whitening system on the market, and all of them had the same problems—underwhelming results and unhappy patients. This all changed several years ago when she began using the KöR Whitening System.

“Before discovering KöR, I used to talk a lot of patients out of whitening,” Banicevic shares. “I didn’t feel confident that we could consistently achieve the results that patients were hoping for, and that made it really hard to stand behind the treatment. Since switching to KöR, that’s completely changed. I can now say, wholeheartedly, that if patients follow the plan, they will get the result.”

Right away, Banicevic was impressed by how easy using KöR is for both her and her patients. Most importantly, it always delivers a noticeably brighter smile for patients. Now, instead of steering patients away from whitening, she instead sends them to her practice’s Instagram to see the smile transformations that KöR helps provide. Furthermore, she and several of her team members use KöR themselves, allowing their bright smiles to be “walking billboards” to inspire confidence in their patients. “It makes a huge difference when patients can see real-life results in the people caring for them,” she says. “It builds trust and makes the treatment feel even more achievable.”

With multiple kits designed for different clinical situations, the KöR system makes it simple for the practice to help patients with different types and levels of staining. Banicevic is especially thrilled to have the option to use the KöR ULTRA-T system for patients with tetracycline staining. Those patients have often experienced disappointment after using other whitening options or been told by another dentist that their only way to achieve a brighter smile is through costly and invasive treatment with veneers or crowns.

“When they discover that KöR can achieve such dramatic results without having to sacrifice healthy tooth structure, it’s genuinely life-changing,” Banicevic explains. “Seeing their reactions when the stains start to lift is incredibly rewarding. The emotional impact is huge. Their confidence changes, the way they smile changes, and you can feel this sense of relief and excitement that something they thought was impossible has finally been made possible.”

When the practice checks in several days into treatment, the patients are already amazed at their progress and how comfortable it’s been. These patients are motivated not only to complete the full treatment plan but also to start other cosmetic dental improvements. Just as importantly, they can’t wait show their amazing smile transformations to everyone they know.

“Once patients see how effective KöR is, they’re much more open to considering other cosmetic or restorative treatments to complete their smiles—whether that’s bonding, aligners, or even replacing old restorations,” Banicevic says. “Whitening becomes the gateway. It gives them a taste of what’s possible, and because KöR delivers such a dramatic but natural result, patients feel confident that if this worked so well, then the other treatments that we recommend will too.”

Banicevic notes that she credits KöR with increasing the number of cosmetic cases in her practice, and the whitening makes those cases less challenging. Patients who complete treatment with KöR routinely achieve impressively white shades, which opens up the possibilities when it comes to cosmetic dental services. “What I love most about KöR is that it doesn’t just ‘cover’ discoloration,” she says. “The result is always clean, bright, and balanced, and it integrates seamlessly into whatever cosmetic work we’re doing. It makes smile design feel more authentic because we’re building on the patient’s own natural esthetics. KöR has helped us elevate our cosmetic dentistry offerings, but more importantly, it’s helped us change the way people feel about their smiles—and that has a ripple effect throughout the entire practice.”

With impressive smile transformations leading to excited patients, KöR drives practice growth and organic patient referrals for Corner 32 Dental. Banicevic emphasizes that those word-of-mouth referrals are invaluable. “KöR has had a much greater impact on the practice than just the income from whitening treatments,” she says. “It’s been a powerful tool for building trust with patients. KöR is the first whitening system I’ve used where I can have 100% confidence that my patients will achieve the results they’re after. If you’re tired of making excuses for underwhelming results or feeling hesitant to recommend whitening, KöR will change that. It’s the first system that’s truly lived up to the hype.”

Lora Banicevic, Bdent

Predictable, effective whitening results that meet patients’ expectations.

Easy to implement and utilize on a daily basis.

The system provides a kit for every case type, including one for tetracycline staining.

Ideal in conjunction with various restorative treatments, improving treatment acceptance.

For more information, contact: KöR Whitening • korwhitening.com • 866-763-7753